Not every choice is a good one.

[dropcap] Sleep deprivation.  That’s really the only excuse I can think of for some of the copy that was offered up during our latest round of business card re-design. As a photographer and creative, I can’t keep handing people the same business card year after year. First, the phone number keeps changing in this cell-oriented world where keeping the same number is an exercise in how much patience I don’t have. Second, seeing the same business card more than twice makes one look boring. We have to keep changing this up. [/dropcap]

As we were once again going through that process this week, our habit is to choose from some images we like, whether they be cute or different or just awesome, and then try them out on our business card template along with unique copy for each one. We then eliminate them one by one until we have the look we want. or at least have some concept of what we don’t want.

In the end, the two-sided design we chose looks nothing at all like the images you’ll see here. We rejected all of these looks, all the copy, all the concepts. And after having gone through that process, we found some humor in the ones we rejected.

So, here are the ones we didn’t choose. As for the ones we did, you’ll just have to catch up with me somewhere and ask for one. They should be here in a couple of weeks.

As always, click on any image below to view the full slideshow.

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