Every other artist begins with a blank canvas, a piece of paper. The photographer begins with the finished product. —Edward Steichen
A lot of people are clueless when it comes to knowing how to hire a photographer. Some just go to the nearest commercial studio, sit down, pay the fees, and try to enjoy the results. It’s easier that way. Those who need something specific, though, and especially corporate entities that need product and marketing imagery, need more than can be found at the Photos-R-Us booth at the mall.
A source on social media led me to this article on Libris: How To Hire A Professional Photographer. The article is well written and covers the major topics one might want to consider before hiring a professional photographer for corporate imagery. The same recommendations wouldn’t necessarily apply to someone hiring a portrait photographer, though. Similarly, there’s a very different set of questions to ask before hiring a wedding photographer, or someone who can adequately capture your four-year-old’s birthday. Hiring a good photographer can be challenging.
At the same time, however, photographers are plagued by would-be customers who don’t have a clue what they’re doing. Most of the time, we can help and guide them toward exactly what they need. For example, if you ask me about wedding photos, I’m going to guide you toward a number of colleagues who do nothing but weddings. They’re good at that. Weddings just drive me nuts. Still, there are always those who get it so wrong we just walk away.
Here’s a humorous list of ways to NOT hire a professional photographer.
Start with “How much would you charge …”
I don’t want to hear any more. If all you are interested in is the cost, then you’re not interested in the professionalism and quality of my work, which is a large part of how my price is determined. If you’re shopping based on price, go to the mall. I, on the other hand, am likely to give you my sarcastic (and very poor) Groucho Marx impression:
“How much do I charge? How much do you have? Here, show me your wallet. We’ll just take all those credit cards there and max ’em out and call it even. That works for me, doesn’t it? By the way, who did you say you are?”
Don’t have a clue what you want
“We need someone to take pictures for our company’s website.” comes the typical request.
“Wonderful, what kind of pictures do you want?” we’ll ask. “Headshots of company leadership? Pictures of your products? Photos of your employees pretending to work together?”
“I don’t know. Just stuff around the office or something.”
Uhm, yeah. You need to find someone who has to patience to stand around and twiddle their thumbs all day while you make up your mind. This never works because, regardless of what pictures might ultimately be taken, they’re never the “right ones,” because no one has a freaking clue what the “right ones” are. Call me when you know what you want.
Think anything under $500 is a budget
Sure, you can always find a photographer willing to work for next to nothing, or maybe even nothing. They’re out there. You get what you pay for. This applies in double doses to corporate imagery. We apply a formula when calculating the value of corporate photographs. That formula includes various forms of media and how many people are likely to view the image(s). The pictures going into a $3 million global ad campaign are going to cost a lost more than the pictures we shoot for Uncle Fester’s Bait Shop.
Photographers often feel a lot of pressure here and too many companies are willing to take advantage of us. We want the job, especially if the client carries some name recognition. However, we also know the value of our work. If you’re a corporation, it’s beyond rude to ask for anyone to take a shot of your company headquarters for less than $1,500. Try to understand the value of our work and give us a budget that is reasonable.
Balk at paying for my staff
You want me to take your pictures. You’ve looked at my portfolio and like what you see. But when I mention the cost of my staff, you don’t want to pay for them? Seriously? How the fuck do you think I took those great pictures in my portfolio? There was a makeup artist, a hair stylist, a wardrobe stylist, possibly an art director, certainly an assistant or two, and quite possibly someone whose job is to make sure I don’t fall down too much (it happens). Granted, the size of the staff fluctuates with the difficulty and particular needs of the project. Still, there is almost always going to be at least one other person with me, even if we’re just taking pictures of the grass growing on your front lawn.
Wanting to hire a professional photographer and not pay the staff is like buying a new car and not wanting to pay for the engine. You want them. You need them. They’re professionals as well. Don’t be the ass who doesn’t want to pay them. I’ll just wrap their costs into my fee, plus an extra 20% for the trouble.
Diss pictures in my portfolio
Let me expand on that. Don’t diss the pictures, nor the models in the picture, nor the products in the pictures, nor the clients for whom the pictures were taken, nor where the pictures were taken, or anything else involving the pictures in a photographer’s portfolio. If you don’t like our pictures, then why the fuck are you asking us to take yours? You’re not impressing me with your alleged “knowledge of photography” or “commitment to quality.” You’re just being a gripey old bitch who is probably not going to be pleased with anything we do.
I don’t like working with/for negative people. I have better things to do with my time. Plus, it’s really difficult to be creative and artistic when there’s someone on set who just isn’t going to be pleased. You keep that bad attitude up and I’m stopping and making everyone do the chicken dance.
Talk politics
Do ya’ want to take pictures or do you want to start a fight? Hmm? Or do you want me to take pictures of the fight? I add a hazardous duty surcharge for getting that close to the action. I’m unapologetically liberal, but even if we agree on most issues, the photo set isn’t the place or time for political discussions, even if what we’re shooting is inherently political. Let the photographer do his work, take the pictures you need, and then you can discuss the political ramifications of electing a toad for president.
Distractions on the set are a problem. I know sometimes they can’t be avoided, but, by all means, don’t intentionally introduce them where they’re not needed.
Cancel last minute then expect us to rebook for free
Sure, we’re willing to consider special circumstances outside anyone’s control, such as natural disaster, death, severe illness, or sudden IRS audit (it’s happened). However, if you’re cancelling within 48 hours of a scheduled shoot simply because it’s not “convenient” for someone, we’re charging a rebooking fee and it’s probably not going to be small.
Here’s the thing: we create our schedules well in advance. When someone cancels last-minute, we can’t just turn around and take the next client standing in line. That cancellation removes our ability to make money during that time block. You’re effectively costing us money. Your photographer is going to be reluctant to reschedule under those circumstances because if it’s “inconvenient” once, it’s likely to be “inconvenient” again and someone obviously doesn’t value our time. We may not tell you we won’t rebook, but a smart photographer charges a fee for doing so.
And other stupid shit
There are plenty of other things I could add to this list but time and your lack of interest prevent me from making this article too terribly much longer. Know that most photographers don’t give a damn about your opinions on anything, don’t want anyone second-guessing their work, and yes, we do mind that your second-cousin with an “interest in photography” is shooting right behind us. If that same person had an “interest in medicine,” would you take them to your next OB/GYN exam? Hmm?
As I said, I’m trying to treat the topic humorously. The issues are real, though, and might cause you to miss out on the best pictures you could have had. I’m not the only photographer who is a bit picky about his clients. Not by a long shot.
So, get your ducks in a row, have a reasonable budget, and let us do our job without interference. If you can do that, hiring a professional photographer is easy.
The News In 140 Characters
It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper. —Jerry Seinfeld
Does anyone read the news anymore or do they just look at the tweets and the headlines?
I saw an interesting editorial cartoon yesterday, which, of course, I didn’t have the foresight to actually save so that I could accurately reference this morning. The cartoon lamented the fact that when historians look back at the exchanges of this presidential election, it will be candidates 140-character tweets they’ll examine rather than anything like the Lincoln-Douglas debates.
The comparison is stark. How news and information is delivered has changed not only in terms of media, but the brevity with which news is delivered. Sure, there will be debates during this campaign cycle, but even those will ultimately be reduced to sound bites of 140 characters or less.The Twitter limit applies not only to the application, but to the reduced size of our attention spans.
Once upon a time, the details of the news and the excellence of reporting and writing were honored. Winning a Pulitzer prize was an exception because of talent and skill. Now, winning a Pulitzer is an exception because someone actually put in more than 300 words worth of effort. Long-form reporting still happens at places such as the New York Times and Washington Post, but then the media departments of both newspapers instantly find ways to reduce thousands of words to a 140-character tease.
Even here, I create a 140-character excerpt that appears in social media links to the article. Hundreds of people view that excerpt, but only a fraction of those read the article. We frequently use nude imagery not because it has anything to do with the article, but because it is a quick way to get attention.
Tweeting The News
Almost every newspaper of any size now has a media department. That staff is responsible for not only creating 140 character descriptions of articles, but managing and measuring the responses they get to those descriptions. Read through the comments on almost any provocatively written tweet or Facebook post and it becomes evident that many of the most volatile remarks are made by people who never actually read the article; they’re just responding to their interpretation of what the article might say based on the structure of that tweet.
Great tweet writing is a skill and in today’s media it is just as important as headline writing and copy editing. A well-constructed tweet can bring thousands of eyes to a topic, or can leave one totally ignored. Knowing which hashtag to include, the precise verbiage that is easily understood, is not something that was traditionally taught in journalism schools. Rarely does anyone notice when a tweet is done well. Let a newspaper or politician miscommunicate online, though, usually through a poor choice of words, and watch the shit hit the fan.
To illustrate my point, let me share some of the most recent news tweets across a variety of topics. There’s more information behind each tweet, but how many people will actually bother to click through and read the articles? I’m betting not many. Fewer than 10 percent of readers ever click a link, here or anyplace else on the Internet. Let’s see how you do.
Politics
Information
Society
Putting Things In Perspective
How many of those articles did you click through to investigate? Any? Consider that a few short years ago those nine stories would have been enough to fill a 30-minute television newscast (sports and weather aside). In print, they would have dominated the A section of any newspaper. Yet, here you have it all in 140 characters and some well edited GIFs.
I’m old, so it is difficult for me to see this shift as anything other than a loss of information and understanding. Reading through a flurry of tweets, we might come away feeling more intelligent and informed, but we don’t actually know enough about any of those stories to speak knowledgeably and authoritatively. Not that such a lack of information ever stops us. We’re quite willing to go ahead and open our mouths anyway, facts be damned.
What probably bothers me most about this change in how we receive information is that without all the details we are more likely to react harshly, sarcastically, and with suspicion. We don’t trust the tweet because we don’t allow ourselves to gain enough information to understand the full story. We lack compassion. We lose the opportunity to learn. We fail to consider different perspectives. We wander around so ignorant that we don’t recognize ignorance.
If you’ve made it this far into today’s article, you likely already understand. Of the few people who started the article, less than five percent finish. Again,that’s not just true here, but for most any online reading.
Perhaps one day the pendulum will swing back the other direction and we’ll appreciate well-written and ardently-reported stories again. This 140-character world doesn’t work for me. We need more information, not less. I suppose that’s every individual’s choice, though, isn’t it?
Sigh. At least there’s a nude picture at the top.
Share this:
Like this: