My fascination with letting images repeat and repeat – or in film’s case ‘run on’ – manifests my belief that we spend much of our lives seeing without observing. —Andy Warhol
I’m going to have to watch this post today. I’ve been uploading the videos to my YouTube channel because not only is that the easiest and most dominant method of video presentation, it also integrates well with our web design. I don’t have to go through a number of steps for it to work as I do with some sources. I could upload the video directly, but I tried that with the first one and was less than pleased with the result. However, YouTube, like many other forms of social media, sometimes goes apoplectic over artistic material. Unlike Facebook, where I can set some images to be seen only by specific, appreciative friends, YouTube videos not set for public viewing don’t embed in other websites. There’s a chance the video won’t survive the day. Or it might. One never knows.
As a backup, I’ve uploaded the video to Vimeo, which has a more tolerant policy toward artistic material. I have to take a couple of extra steps to embed it, should that become necessary, but if it happens that, too, should be a subtle transformation that is less than obvious to the average viewer. There are so very many considerations when working with video.
I get it; subtle transformation is something that happens in our head the moment we see an image. We glance at a picture and instantly decide whether we want to give it any more of our attention. People, especially faces, are easier for us to engage on an emotional level. We look to see if the subject is someone we know, what they might hold in common with us or someone else with whom we are acquainted. Our instinctive response is to try and personalize a photograph on some level and having a model in the picture makes that easier because, if nothing else, we’re all human. Allegedly.
Subtle transformation is, I think, I good approach to today’s image. One needs to not just look, but observe carefully or they’ll miss the entire point and purpose of the video. I’ll be watching to see how many times the video is viewed. I’ll explain the transformation below the original image.
If you’ll watch today’s video very closely, you’ll see it slowly moves from black and white to color. That’s the subtle transformation!