7 Billboards You’ll (probably) Never See. Day Two: The Singles Network
What singles buy, the things on which they choose to spend their time and money, is a factor worth watching and one of their biggest and most consistent purchases is the pursuit of love. Venerable online dating site match.com turned twenty years old last week and it is said that almost every person under the age of 40 has at least tried online dating. Obviously, that tactic works better for some than it does others, but the fact remains that singles spend a lot of time, money, and energy looking for the right person with whom they connect for the long term.
Another huge spending area for singles is transportation, but not necessarily in the way they might like. While singles are more likely to spend more on purchasing a vehicle, they also end up spending more on repairs and maintenance of those vehicles. At the same time, Americans took 10.7 billion trips on public transportation in 2013, the last year for which I could quickly find figures. Public transportation in the US is a $48 billion industry, a significant portion of which involves city buses. While bus systems are often maligned for their inability to keep to a schedule, they serve a very valuable service and are an integral part of urban society.
I don’t know of any transit service that isn’t always looking for riders, so it just makes sense to me that a transit service that operates a singles network would be … interesting. There could be specific singles routes, maybe even a special singles network fare, and perhaps even a button that would help transit singles identify each other. Singles could initiate a meeting online, in what would now be considered the traditional matter, and arrange to meet on a specific bus at a specific time. They could then take the bus to dinner, a movie, and then back home without worry.
Yes, the slogan is heavy on the sexual double entendre. But then, singles tend to like slogans that are a little outside societal norms, especially those that might be considered a bit naughty. While I can’t be sure, at an anecdotal level, that such a concept might work, I can promise you that people would at least consider giving it a try. Success would come in the effectiveness of the implementation. Oh, by the way, while on the bus singles are presented with advertising geared specifically toward their spending habits.
Fall in love. Go somewhere. Take the bus. How can that now work? [Insert sarcastic grin here.]