Internet memes are nothing like genetic memes. This is a different definition of the word.
So, we’ve been a bit busy this morning, which means I really don’t have time to write anything very long. You’ll remember that we talked the other day about needing to change business plans and be more open with our images. Well, we’ve done that today by adding a page dedicated exclusively to memes we’ve created with Adobe Spark, a free online service that makes both the creating and the sharing of memes a lot easier.
We chose this method because the popularity of the device isn’t going away anytime soon. People would rather share an image than write out a sentence. We’re rather lazy like that. This also provides a way to distribute images and advertise our services without being so blatant about the fact that, yeah, this is a means of advertising. We’re trying to be subtle.
This is a bit of an experiment. We’ll let it run until December when we do our annual design review. We’ll decide at that time whether it has worked well enough to continue. Our current plan is to add at least one new meme a week. We don’t want to be overwhelming and create page after page of images. No one has time for that. We want to keep it simple and fresh.
Of course, not everything is exactly the way we might want it to be. For this to work, each individual image needs to be shareable. While that’s fine with the content we’ve selected for that purpose, we don’t want people stealing our portfolio images or other pictures that have a higher value. That’s why we chose Spark as a delivery mechanism. The images reside on their cloud and can easily be shared from there without risking the images here. However, that means you have to leave our website to use the service.
Another issue is that we can’t watermark images used by Spark. At least, we can’t do that easily, and this needs to be easy. Spark crops the images when they’re imported which makes it difficult to guess exactly where to put a legible watermark. We;ll be watching to see if the images shared result in traffic coming back to us.
We’re hoping this will be fun for everyone. We’ve started with images that are a bit cute and smarmy because cute and smarmy are popular. As we continue, though, we are likely to add content that is a bit deeper in thought, or maybe just a tad bit sarcastic. We want to see if we can sneak in some nude images as well without getting everyone who shares them in trouble. We’ll keep things light and varied.
We also hope this is a good way to identify with current trends. We can create memes that address currently popular themes and then remove them with the issue is no longer top of mind.
Overall, we’re very excited to be adding this new feature to the website. We have some other toys we’re playing with as well, so if this experiment goes as expected you could see us doing even more creative things with our images.
Click here to check out the memes and share to your heart’s content!