I was the child who would leave school and take her clothes off the second I got into the house. I made my mom buy me lingerie when I was 5 years old. I was a sicko. My mother must have been mortified. -Alessandra Torresani
[one_half padding=”4px 10px 0 4px”]Eleven billion dollars. Think about it. That’s how much revenue lingerie generated in 2014. Eleven billion dollars for bras, underwear, and related frilly things that cover less physical real estate than a bath towel. Oh, but we love every minute of it. Since the mid-70s there hasn’t been an adolescent boy in the US or Britain that didn’t somehow manage to get his hands on the Victoria’s Secret catalog. Before that, there was always the Sears & Roebuck catalog, which could get surprisingly racy for two or three very important pages. Lingerie is that one thing on which both men and women are willing to spend severe amounts of money with rarely any complaints.
Okay, women complain more than men do. Bras are uncomfortable and depending on where purchased never seem to fit exactly right. Of course, lingerie shops counter that most women don’t know how to buy bras correctly. Most young men I know would happily volunteer to help women figure out just exactly how to find the perfect bra, but women have never been too terribly keen about taking them up on that offer. In fact, when I’ve specifically gone to a lingerie store to help a friend or model, the store hasn’t been all that accommodating to my services. Lingerie clerks seem to doubt our intentions. I can’t possibly imagine why.
Still, lingerie is one of those things on which most men and women can agree help define sex appeal. As much as we might find nudity enticing, there is still something about the tease, about the hint of what might be there without actually seeing it, that drives men crazy and elevates a woman’s self-confidence. I would dare say that with the right lingerie a woman can get a man to do her complete bidding with eagerness without the poor sap ever realizing the degree to which he is being manipulated. Lingerie puts women all the more securely in the driver’s seat for any sexual activity their lover may desire with an element of beauty and fashion that is every bit as high-end as the fanciest evening gown.[/one_half]
[one_half_last padding=”4px 4px 0 10px”]Yes, there is the practical aspect of lingerie. Some women need bras to help prevent sagging, especially after they’ve nursed a child or 15. Some women use bras to make up for the fact there really isn’t much there to hold. Others use lingerie to help define their shape and there are even lingerie pieces that help those who’ve had surgeries maintain a sense of femininity. Not everything within the lingerie segment is meant to be sexually enticing. In fact, the practical element is most likely the larger part of that eleven billion dollars, though if there are any real numbers in that regard I couldn’t find them.
Still, say the word lingerie and it is the sensual side of the business to which our minds most immediately turn. We think of lace, silk, and satin, carefully design and crafted to entice, to capture our attention, and arouse our senses. We want lingerie to be sexy whenever possible. No one likes wearing boring underwear, though every woman has some. There are, after all, laundry days, or that time of the month when the last thing one wants is to attract attention on which one cannot follow through. Women would much rather slip on the silk and the lace, to feel the soft fabric next to their even softer skin, and to think throughout the day about the encounter that might come at the end of the day.
So, this week we look at lingerie and consider just a few of the more common possibilities. We won’t cover everything, mind you, and if you look around the Internet you’ll find plenty of lingerie designers that even more enticing and provocative than Victoria’s Secret ever thought of being. Lingerie gives women the chance to be naughty beneath their nice, soft beneath the hard, and sensual beneath the strict. What could possibly be more wonderful? We hope you won’t miss a day![/one_half_last]