“Buy my stuff” are words advertisers can’t use this time of year. They have to go for a broader message.
I have to be very careful in telling this story because it involves people we really do care about, we just happen to think they are very wrong about some things. Please forgive me if I fudge on some of the details.
About a month ago, I bought Kat a very large and colorful scarf. The scarf was to offset the solid gray suit that she needed to wear for a special occasion. At first, I wasn’t sure how much Kat actually liked the scarf. It was one of those times when, after staring at a wall of scarves, she turned to me and said, “You’re the fashion person here. You choose.” I never know quite what to do with statements like that.
Nonetheless, as it’s gotten colder Kat has taken to wearing the scarf in place of a hat. The scarf is large enough that she can drape it over her head then wrap it around to keep as much of her face and neck warm as she needs. As an added bonus, it doesn’t smash her hair down as a hat would.
This past weekend, she wore the scarf to an event we were attending. As we were preparing to leave that evening, Kat started to put on her scarf and was wrapping it around her neck when someone for whom we care very much said, “You look like you’re about to set off a bomb in that thing.”
We were stunned and left without saying anything further. We know this person to be kind, caring, and very giving. For such an incredibly racist statement to come from her mouth was not only surprising, it hurt.
People all over the country have been saying a lot of hurtful and insensitive things the past few weeks. We’re heading into that time of year when we’re supposed to be unified and joyous. Yet, it seems like every day there’s a new video of someone berating another because of their presumed religion, or race, or ancestry, or gender.
Advertisers have picked up on the tenuous emotion of this particular holiday season and many have backed off the aggressiveness of trying to sell their product. Instead, they’ve opted to attempt to send a message that perhaps gets us a little closer to the actual holiday spirit. Sure, they still want you to buy their stuff, but they don’t want you to yell at a cashier because she’s Hindu or screaming at a woman in the aisle just because she’s wearing a hijab.
Below are three ads that have very important messages going beyond purchasing their product. If you get the message, that’s wonderful. May you have a joyous holiday season. If you don’t, you might need to back up and rethink why you’re bothering to celebrate any holiday at all.
Open Your Heart To Everyone